Jan. 10, 2009
Amber,
Last time we talked you asked me about what I was studying at Utah State, and when I told you my degree had an emphasis in Public Relations I didn’t have a very good explanation of what that meant. I have since done some research and think that I can explain it to you a lot better now.
I have always thought advertising and public relations were the same, and while they have many similarities, they are also very different. For a company, for example, both departments promote the company and send a positive message to the public. However, advertisement is simply a message from the company to the public while public relations allow communication to flow both ways between the company and the public.
It is extremely important for a company to have a good relationship with its costumers and that is where my degree will be useful. Working in the public relations department for a company would allow me to help the company make improvements and to meet the expectations of consumers.
Since you know me well, you know that I am a people-pleaser; I like to make people happy. Working in public relations I will be able to make a company and its costumers happy. Hopefully this letter has helped you to better understand what I hope to do after I finish school.
Sincerely, your cousin,
Michelle Johnson
About Me
- Michelle Johnson
- I graduated from Bear River High School in 2007 and plan to graduate from Utah State University in 2010 with a degree in Agriculture Communication and Journalism with an empasis in PR. I have competed in rodeo my whole life and have had several unique experiences traveling the country competing in barrel racing, team roping, breakaway roping, and queen contests. I also served as the 2006-2007 National High School Rodeo Queen and was able to represent the western way of life on a national scale.
Michelle-
ReplyDeleteI felt like I could have been your cousin, it definitely had a good flow to it that was easy to read and inviting. It almost seemed as if you were really sending this letter to Amber. You did a great job of not belaboring the point, and I like the differences illustrated between advertising and PR. Great letter.
Michelle,
ReplyDeleteI liked how you related PR to marketing. When I tell people I am a PR major they often think it is the same as marketing. You took a concept familiar to most but explained the differences allolwing your cousin to make a clear distinction.
Hey Michelle,
ReplyDeleteFirst I must tell you your hair is so pretty! I liked your letter to your cousin. I agree with the other comments that have been made about comparing marketing to PR and why they are different. People get confused about that a lot and I think it was a great and very smart comparison to make.