Draft Press Release 2: Image Building

With a new menu and fitness guru Jayne Petersen on board, Burger planet offers a variety of meals that will meet the needs of every consumer.

Jayne Petersen recently became the newest member of the Burger Planet team in order to encourage customers to live healthier lifestyles. Burger Planet CEO James E. Muellenbach III said, “Jayne Petersen and Burger Planet share a commitment toward health.”

Petersen is most-known for helping Opal Whitcomb lose, and keep off, 75 pounds. She has appeared on Whitcomb's show more than a dozen times, teaching moderation and 20 minutes of walking each day. Women on her diet are allowed to eat whatever they want as long as that choice is only one of their meal items per day. She also published “Looking Good in a Leotard," which remained a best-seller for over a year.

With today’s concerns about losing weight and nutrition, Burger Planet is providing people with more options. Their new menu ranges from items such as the typical burger and fries to salads, fruit and white meat chicken.

Burger Planet is perfect for women on the go, or moms trying to satisfy a variety of different taste buds. Muellenbach III said, “For more than seven decades, the company has succeeded because it put customers first. We listen to our customers. And our customers desire healthy choices, of which we offer many.” Burger Planet’s new menu combined with Petersen’s experience shows great potential for women who are trying to eat healthier or lose weight.

Burger Planet was founded by James E. Muellenbach I in a shack in Indianapolis, Ind., in 1934. It has since grown into the world's largest fast-food restaurant chain with 8,921 franchises in every state and 17 countries. Burger Planet has served more than 52 billion customers and is the leader of the Quick Service Restaurant Industry.

If you would like to learn more about Burger Planet’s new, healthier options email michelle.jo@aggiemail.usu.edu.